Earlier this year we worked on Methodist Health System's The Meaning of Care campaign for the third year in a row. The images we produce are used across all media platforms - from billboards to web content to brochures. Stephen Zubrod, Corporate Vice President of Marketing at Methodist Health System, gives his thoughts on the work we produce for the Meaning of Care campaign:
"Brad Iwen was selected to be our head photographer on our The Meaning of Care campaign . This multi-year, award winning campaign has pushed Methodist’s awareness, preference, and market share to historical highs. It is the centerpiece of everything we do with branding and advertising across the Methodist Health System. Brad’s excellent photography fits seamlessly into our multi-media campaign which includes TV, radio, print ads, outdoor, online, and social media components. His ability to capture the emotional essence of our TV advertising has helped us leverage it across all platforms, and dramatically increase our R.O.I. on the TV creative. His talent for finding just the right shot to communicate the specific strategic message is unmatched!
From an internal Marketing team perspective our Account Managers find it very easy to work with Brad, as does the Creative Director at our advertising agency. The final result is that we now have a deep library of visual images to extend our campaign into dozens of advertising and online messages across the system all year long. It helps us prevent “reinventing the wheel” on every opportunity and/or internal request. This has been a fundamental game-changer for the integration and extension of The Meaning of Care campaign into everything we do."
Stephen Zubrod Corporate Vice President, Marketing Methodist Health System